Uganda Rolls Out National Tourism Policy 2025 to Modernise Industry
Kampala,Uganda
The Ugandan government has launched its National Tourism Policy 2025, outlining an ambitious plan to modernise the tourism sector and expand beyond traditional wildlife safaris.
The new policy prioritises Meetings, Incentives, Conferences and Exhibitions (MICE) tourism, cultural tourism, sports tourism, and the development of oil-and-gas corridor tourism. It also highlights the use of digital innovation to improve marketing, bookings and visitor experiences.
Officials say Uganda can no longer rely solely on its natural scenery and wildlife. Instead, the country must compete globally through improved infrastructure, better customer service, and safer tourist environments.
Private operators have welcomed the policy but caution that implementation — not promises — will determine success. Past tourism strategies have struggled due to weak funding and slow execution.
Why it Matters:
If implemented effectively, the policy could create thousands of jobs, attract foreign investment and make Uganda more competitive as a global destination.
What to Watch:
Funding levels and private-sector participation
Infrastructure upgrades
Growth in non-traditional tourism segments
