Uganda Launches Drive to Secure $1 Billion in New Export Deals

Kampala, Uganda
Uganda has launched a global export promotion push aimed at securing US$1 billion in new trade contracts over the next year. The initiative focuses on agriculture, textiles, processed food products, and light manufacturing.

The campaign pairs local producers with international buyers through trade expos, embassy partnerships and logistics facilitation programs. Government officials say it is a strategic step to expand Uganda’s presence in global markets and reduce reliance on raw coffee exports.

Why It Matters:

If successful, this effort could:

Create manufacturing and agricultural jobs

Increase foreign exchange earnings

Strengthen small and medium enterprises (SMEs)

What to Watch:

Whether producers can meet international quality standards

Improvements in logistics and transport infrastructure

Market response in Asia, Middle East and Europe