Riyadh Season 2025–26: Saudi Arabia’s Biggest Cultural & Entertainment Push Yet
Ali Nsimbi– Riyadh, Saudi Arabia, September 2025
Saudi Arabia is preparing to host Riyadh Season 2025–26, the largest cultural and entertainment festival in the Middle East, featuring international sports, music, art, and lifestyle events.
Part of the Kingdom’s Vision 2030 plan, Riyadh Season aims to diversify the economy beyond oil while reshaping Saudi Arabia’s global image.
What’s New This Year
Hosting the WTA Finals in women’s tennis.
WWE mega-events and global boxing matches.
International film festivals, music concerts, and e-sports tournaments.
Dedicated spaces for African and Asian culture showcases.
Why It Matters
Saudi Arabia is positioning itself as a global entertainment hub — competing with Dubai and Doha. The government hopes to attract tens of millions of visitors, generate billions in revenue, and boost tourism.
The Debate
While many celebrate the festival’s cultural and economic opportunities, critics point to restrictions on freedom of expression, gender rights, and political dissent. Riyadh Season is therefore seen as both a soft power play and a litmus test for Saudi Arabia’s reform agenda.
Suggested Quote:
“Riyadh Season is not just about entertainment. It is about opening doors for dialogue, culture, and a shared future.” — Saudi Arabia’s General Entertainment Authority.
